The Flake is just chocolate, but loose.
It tastes like Dairy Milk. That’s all the description you need, really.
But… It’s called a flake, so you’d expect it to be flakey. It isn’t. It’s crumbly.. It should be called a Crumble.
In fact, having briefly thought about it, the TV advert used to say, “Only the crumbliest, flakiest chocolate…” so even Cadburys put the word Crumble before Flake.
Why are they adamant about it’s name when it’s apparent from eating one, and from their own advert, that it’s obviously wrong?
To help them, I’ve written a new tagline they are free to use on all their adverts:
Flake – Yes, it’s incorrectly named, quite messy to eat, and quite expensive for “just chocolate”, but requires less biting than a Dairy Milk.
Choc rating : 4 / 10
These are 70p at Co-Op! Scandalous!
70p? In the words of the spikey-haired muppet at my local McDonalds, “In’t that a swiz?”