Eat The Treat
Attempting to eat one of each kind of treat…
Email to Sweet People

As part of setting up Eat the Treat, and to help with the ongoing mission, I occasionally email companies for help or advice. Here are a few of my emails along with their (edited) replies.

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From: Craig Anderson [contact@eatthetreat.co.uk]
Date: 17 March 2011
To: [nestle, cadbury, mars, lindt, kinder]
Subject: New Chocolate Challenge

Hi there.

I am about to embark on a challenge to eat one of each type of treat, and am writing to you for help. I’ve set up a website called Eat The Treat (link at the bottom of the email) on which I want to (kind-of) document every current chocolate bar or pack of chocolate available in the UK today.

When I say “kind-of”, the actual idea behind my site is that I eat one of each type of treat, take a photo of me eating it, and add it to my online collection along with a brief description of the treat.

Are you able to forward me a list of snacks that your company sells, or direct me to an up to date online list that I could peruse? It’s important that I eat one of EVERY type of treat, so the more comprehensive your list is, the easier my quest will be. I’m also offering companies who are able to help a link on my front page as a thanks.

Finally, if you’re able to go one step further and supply any items, I will also link directly to you from the page that features the bar(s) you provide. For example if your company makes 20 different types of snacks, and you’re able to send me just one of each, that’s 20 individual links to your site or online stores. That is a lot of advertising for so little chocolate.

If you’re able to help with either a list of treats your company makes, or by providing individual items in exchange for links from my site, then please let me know as soon as possible.

Thanks for reading this far, and I eagerly await your reply.

Craig Andeson
http://www.eatthetreat.co.uk

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Everyone replied, but saying No.


From: [chocolate company PR]
Date: 11 May 2011
To: contact@eatthetreat.co.uk
Subject: New Chocolate

Hi Craig,

I hope you are well. I work for the [well known chocolate] PR and Social Media team and I was wondering if you might be interested in trying out their new product for your blog? They are just about to introduce a new chocolate to the – ***********. The bite size chocolates are delicious ******* of smooth, velvety chocolate ******* a chocolate ******* ******.

I can also send on the full press release and images if you so require.

I look forward to hearing from you.

Many thanks,

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On 11 May 2011, Craig Anderson wrote:
Hi.

Firstly, thanks for getting in touch.

They sound great!

I think I have just one simple, but fundamental, question…

If I say yes, will you send me free chocolate?

Craig Anderson
www.eatthetreat.co.uk

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From: [chocolate company PR]
Date: 11 May 2011
To: contact@eatthetreat.co.uk
Subject: New Chocolate

Yes I will send you free chocolate, if you send me your address I can get it sent out tomorrow!

Many thanks,


From: Craig Anderson [contact@eatthetreat.co.uk]
Date: 31 May 2011
To: [nestle consumer services]
Subject: Walnut Whip.

Hi there.

I don’t know if you remember but I emailed you a couple of months ago to say I was going to attempt to eat one if each “treat”.

It’s going very well, with good search engine rankings and a couple of newspaper articles printed, and if you fancy a read the site documenting all the eating, it is here – http://www.eatthetreat.co.uk/

Anyway, I’m emailing a query about Walnut Whips. I just want to know what the best way of eating them is.

The problem I found with them is that they are an odd shape and so they’re not that easy to hold. They’re an inverted cone, wider at the base than the top. If you hold the middle of the cone, it slides down. If you hold the base you get a line of chocolate on your fingertips. You can’t hold it in the wrapper as the wrapper is also an odd shape…

Don’t get me wrong, I like them a lot, but I found it impossible to hold it without getting chocolate on my hands,

Am I meant to invert it and hold it like an ice cream? What am I doing wrong?

Thanks Nestle,

Craig Anderson.
www.EatTheTreat.co.uk

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From: [nestle consumer services]
Date: 1 June 2011
To: contact@eatthetreat.co.uk
Subject: Response from Nestle UK/Vanilla Walnut Whip

Dear Mr Anderson

Thank you for your recent email regarding Walnut Whips.

We do not have any particular recommendations as to how to eat your Walnut Whip. We believe it is up to individuals to find their own particular style of enjoying this treat!

Thank you once again for contacting us and for your interest in our products.

Yours sincerely

Contact Centre Team Co-ordinator
Consumer Services


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